The Challenge
A decade-old site that was actively hurting the business.
The supplier was stuck with custom legacy code that had become a liability across every dimension. The impact was undeniable: lost leads, frustrated customers, and a digital presence that actively eroded trust and credibility.
These were the pain points the client was desperate to resolve — the very issues they were “crying about” in every conversation.
- Outdated & inflexible
Built on legacy code that resisted every improvement. - Broken commerce
No product pricing, no checkout, no functioning quote system. - Visually weak
Poor UI and confusing navigation that buried key products.
- Non-responsive
Unusable on mobile, with bloated menus and rigid layouts. - Inaccessible
Failed WCAG, missing alt text and ARIA labels. - Unoptimised
No lazy loading, no compression, no structured SEO data.
The Solution
A ground-up rebuild on WordPress + WooCommerce.
No off-the-shelf themes, no compromises. A custom-coded platform tailored to B2B workflows.
Modular Page Architecture
17 reusable ACF-driven modules — hero banners, product carousels, USP sections, supplier logos, team profiles, social feeds — giving the client full editorial control without touching code.
Quote-to-Order Workflow
A complete RFQ pipeline with PO validation, duplicate detection, AJAX persistence, and automatic quote-to-order conversion.
Advanced Product Search
SKU and OEM reference matching with character normalisation — accurate results even from imperfect queries.
Custom Admin Tooling
Inline order status updates, colour-coded highlights, date-range filters, and account number integration into PDFs.
Performance-Optimised Assets
Conditional script loading, preloaded hero images, stripped legacy tags, cache-busted assets — all tuned for speed.
Responsive-First Design
SASS + Swiper layouts that adapt seamlessly across desktop, tablet and mobile.
Multi-Channel Engagement
WhatsApp CTAs, LinkedIn embeds, Instagram feeds — connecting customers across platforms.
Secure by Default
Nonces, capability checks, sanitisation and escaping baked into every form and action.
The Outcome
A maintainable, mobile-first platform built for growth.
The supplier now has a B2B platform that replaced years of technical debt. They gained:
- A working checkout and quote system
- A content workflow their team can actually use
- A secure, scalable codebase ready for future growth
See how we can help your project.
Whether you're rebuilding from scratch or modernising what you have — let's talk about what's possible.
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